Mon. Sep 23rd, 2024
Graphic Design, Finding Fairfield logo, Lifeguard chair

I had a few ideas with what I wanted for the Finding Fairfield logo. One of them being the gazebo that is in the town’s center. After working on that for a few days, I scrapped that. Then I thought about doing was having the gazebo on the left and the lifeguard chair to the right and in the middle having the words “Finding Fairfield”. The photo I have of the lifeguard chair was too close and after looking at it for about a week it didn’ look right. I ended up taking a break from it, and concentrated more on Finding Westport design work that needed to be done, and then came back to it recently. I was telling a friend of mine, that I feel like I couldn’t move forward with the website, the digital newsletters etc, without getting this logo done.

This afternoon, I finally finished it. I’m really excited about the outcome! What I did was I wanted something that symbolizes Fairfield, the one thing that comes to mind is the lifeguard chairs at Jennings beach. I took the photo below was trying to transform it into a local scene like Finding Westport’s logo. When I turned the photo below into a vector image I wasn’t happy with the outcome and felt I could design something better.

Jennings Beach, Beach, Fairfield, Connecticut
Jennings Beach, Fairfield
One idea I had. I felt the water/sand line was not up to my design standards and scrapped it.
I liked this one, but i felt like it was missing something. I wasn’t sure what.

The final

Below is the final. I really like this one. The lifeguard chair is big enough that anyone who has any association with Fairfield knows what it represents. I went with red, white because those were the originals I picked when I was setting up the Open House lists, I added the black to give it a border. I’m sure over time, I will change it again, but I really like how this came out.

Graphic Design, Finding Fairfield logo, Lifeguard chair
This is the final. There is another one with a bolder boarder box. I’m sure I will use the other one at some point, but for now, this is the logo that will be on the Open House lists, websites and anything else that need have branding on it.

By J.